Assignment for English Business

Assignment for English Business

Business English

Business English is, quite simply, English geared towards the conduct of business and international trade. It is generally taught to non-native English speakers who want to do business with English-speakers, and is thus a purely functional category of English aimed at preparing learners for effective communication. On the other hand, it can also be learned by native English speakers who are more habituated to casual use of the language and are not sure of their footing when it comes to formal, office-environment talk.

The focus in Business English is on the language and skills required for regular business communication: the vocabulary of trade and finance, presentations, negotiations, meetings, everyday conversation, networking, correspondence, report writing etc. The strict rules of grammar are sometimes ignored or sidestepped for these purposes.

Different types of formal letters

There are different types of formal letters.
Basically, they all have the same layout styles, salutation and endings. However, the information that you include in these letters differ. Here is a closer look at different types of business letters.

Inquiry letters

These letters are used to request more information about a product or service. You must clearly explain what information you are seeking. You may also ask for further details in the form of catalogs, brochures etc.

Sales Letters

Sales letters are used to promote new products and services. A sales letter must clearly state the advantages of using the specific product you are trying to promote. Ideally, a sales letter must highlight an important problem and then explain how that problem can be solved by using your product. All sales letters must include a ‘call to action’.

Acceptance letter

An acceptance letter is one that is written when you want to accept a job, a gift, an invitation, an honor, a resignation etc. You may have verbally accepted the job or gift. Still it is a smart idea to formally accept the offer with an acceptance letter.

Replying to an Inquiry

This is the kind of letter that you may have to write very often. Customers who make inquiries about your products or services are definitely interested in buying them. When you reply to these inquiries you have to provide as much information as possible. Your reply should prompt the client to take the desired action – it could be subscribing to a service you provide or purchasing a product you offer.

Making a Claim

We are not always satisfied with the quality of a product or service we purchase. In that case, we will need to make a claim against unsatisfactory work. A claim letter must clearly express your dissatisfaction. It must also state what action you expect the service provider to take.
Here is a sample claim letter.

Adjusting a Claim

Your company may be offering the best products and services. Nonetheless, from time to time you may be called upon to adjust a claim. This type of letters must address the specific concerns of dissatisfied customers.

Apology letters

Business apology letters should be typed on a computer. Use a serif font, such as Times Roman. Once you have typed the letter, print it on good quality, white paper.

Cover Letters

A cover letter is one that is sent along with your CV when you are applying for a job. The purpose of a cover letter is to elicit a positive response from your prospective employers by highlighting the plus points in your resume.

Parts of a letter

The following are the parts of a business letter listed in the proper sequential order.

Letterhead - Stationary printed at the top of the page including the company name, logo, full address, and other elements such as trademark symbols, phone & fax numbers, and an e-mail.
Dateline - The date is the month (spelled out), day, and year. If you are using Microsoft Word, click - Insert, then Time and Date. Press Enter four times after the date.

Style of Writing Business letter

What is Business Letter?
>> The business letter means an exchange of thoughts and ideas in connection with a monetary dealing of man and organization. To define the term more elaborately we can say that it is the sale or purchase of ideas to the monetary exchange.
What is style?
>> The words in a business letter and the way in which they are arranged express the writer’s personally and give the letter it’s the best appearance is called its style.  In short the words in a business letter and the way in which they are arranged in a business letter is called its style.
Mention the name of styles of letter?
>> The style in business letter are named as arrangement style. These are seven in number.
1.      Full blocked style
2.      Blocked style
3.      Semi blocked style
4.      Indented style
5.      Simplified style
6.      Square style
7.      Hanging Indented style
What are the commonly used styles in Business letter?
>> The commonly used styles in the business letters are-
1.      Full Blocked Style
2.      Blocked Style
3.      Semi blocked Style
What are the parts of a business letter?
>> The parts of a business letter are as follows
1.      Letter head/ Heading
2.      Inside address
3.      Date
4.      Greetings/ Salutation
5.      The Body
6.      Complimentary close
7.      Signature

Letter Address - The complete address of the recipient of the letter. The letter address usually includes the personal title (Mr., Mrs. etc.), first and last name followed by the company name, street address, city, province, and postal code. Press Enter twice after letter address.
Salutation - The word Dear followed by the personal title and last name of the recipient (Dear Mr. Smith). Press Enter twice after the salutation.
Body - The text that makes up the message of the letter. Single-space the paragraphs and double-space between the paragraphs. Press Enter twice after the last paragraph.
Complimentary closing - A phrase used to end a letter. Capitalize only the first letter. If there is a colon after the salutation, there must be a comma after the complimentary close. Press Enter four times (or more) after the complimentary close to allow for a written signature.
Name and title of writer - Type the first and last name of the sender. The sender's personal title (Mr., Ms., Dr., etc) should be included. Use a comma to separate the job title if it's on the same line as the name. Do not use a comma if the job title is on a separate line. Press Enter twice after the name or title.

Example:
John Smith, Coordinator	OR	John Smith
		Coordinator

Summarized

Date Line. - The month, day, and year the letter is  typed.
Inside Address. - The name and address of the person to  whom the letter is being sent.
Salutation. - An opening greeting such as Dear Ms. Jones.
Body. - The text of the letter.
Complimentary Closing. - A closing to the letter such as Sincerely or Yours truly.
Signature. - The writer's signature.
Writer's Identification. - The writer's typed name and address.


http://www.perfectyourenglish.com/businessenglish/different-types-formal-letters.htm
http://www.austinschools.org/campus/small/latest_news/keyboarding/directions/busletterParts.html
http://amrantech.hubpages.com/hub/Style-of-Writing-Business-letter