Assignment for English Business
Business English
Business English is, quite simply,
English geared towards the conduct of business and international trade. It is
generally taught to non-native English speakers who want to do business with
English-speakers, and is thus a purely functional category of English aimed at
preparing learners for effective communication. On the other hand, it can also
be learned by native English speakers who are more habituated to casual use of
the language and are not sure of their footing when it comes to formal,
office-environment talk.
The focus in Business English is on
the language and skills required for regular business communication: the
vocabulary of trade and finance, presentations, negotiations, meetings,
everyday conversation, networking, correspondence, report writing etc. The strict
rules of grammar are sometimes ignored or sidestepped for these purposes.
Different types of formal letters
There are different types of formal letters.
Basically, they all have the same layout styles, salutation and endings.
However, the information that you include in these letters differ. Here is a
closer look at different types of business letters.
Inquiry letters
These letters are used to request more information about a product or
service. You must clearly explain what information you are seeking. You may
also ask for further details in the form of catalogs, brochures etc.
Sales Letters
Sales letters are used to promote new products and services. A sales letter
must clearly state the advantages of using the specific product you are trying
to promote. Ideally, a sales letter must highlight an important problem and
then explain how that problem can be solved by using your product. All sales
letters must include a ‘call to action’.
Acceptance letter
An acceptance letter is one that is written when you want to accept a job, a
gift, an invitation, an honor, a resignation etc. You may have verbally
accepted the job or gift. Still it is a smart idea to formally accept the offer
with an acceptance letter.
Replying to an Inquiry
This is the kind of letter that you may have to write very often. Customers
who make inquiries about your products or services are definitely interested in
buying them. When you reply to these inquiries you have to provide as much
information as possible. Your reply should prompt the client to take the
desired action – it could be subscribing to a service you provide or purchasing
a product you offer.
Making a Claim
We are not always satisfied with the quality of a product or service we
purchase. In that case, we will need to make a claim against unsatisfactory
work. A claim letter must clearly express your dissatisfaction. It must also
state what action you expect the service provider to take.
Here is a
sample claim letter.
Adjusting a Claim
Your company may be offering the best products and services. Nonetheless,
from time to time you may be called upon to adjust a claim. This type of
letters must address the specific concerns of dissatisfied customers.
Apology letters
Business apology letters should be typed on a computer. Use a serif font,
such as Times Roman. Once you have typed the letter, print it on good quality,
white paper.
Cover Letters
A cover letter is one that is sent along with your CV when you are applying
for a job. The purpose of a cover letter is to elicit a positive response from
your prospective employers by highlighting the plus points in your resume.
Parts of a letter
The following are the parts of a business letter listed in the
proper sequential order.
Letterhead - Stationary printed at the top of the page
including the company name, logo, full address, and other elements such as
trademark symbols, phone & fax numbers, and an e-mail.
Dateline - The date is the month (spelled out), day, and
year. If you are using Microsoft Word, click -
Insert, then
Time
and Date. Press
Enter four times after the date.
Style of Writing Business letter
What is Business Letter?
>> The business letter means an exchange of thoughts and ideas in
connection with a monetary dealing of man and organization. To define the term
more elaborately we can say that it is the sale or purchase of ideas to the
monetary exchange.
What is style?
>> The words in a business letter and the way in which they are
arranged express the writer’s personally and give the letter it’s the best
appearance is called its style. In short the words in a business letter
and the way in which they are arranged in a business letter is called its
style.
Mention the name of styles of letter?
>> The style in business letter are named as arrangement style. These
are seven in number.
1. Full blocked style
2. Blocked style
3. Semi blocked style
4. Indented style
5. Simplified style
6. Square style
7. Hanging Indented style
What are the commonly used styles in Business letter?
>> The commonly used styles in the business letters are-
1. Full Blocked Style
2. Blocked Style
3. Semi blocked Style
What are the parts of a business letter?
>> The parts of a business letter are as follows
1. Letter head/ Heading
2. Inside address
3. Date
4. Greetings/ Salutation
5. The Body
6. Complimentary close
7. Signature
Letter Address - The complete address of the recipient of
the letter. The letter address usually includes the personal title (Mr., Mrs.
etc.), first and last name followed by the company name, street address, city,
province, and postal code. Press
Enter twice after letter address.
Salutation - The word
Dear followed by the
personal title and last name of the recipient (
Dear Mr. Smith). Press
Enter twice after the salutation.
Body - The text that makes up the message of the letter.
Single-space the paragraphs and double-space between the paragraphs. Press
Enter
twice after the last paragraph.
Complimentary closing - A phrase used to end a letter.
Capitalize only the first letter. If there is a colon after the salutation,
there must be a comma after the complimentary close. Press
Enter four
times (or more) after the complimentary close to allow for a written signature.
Name and title of writer - Type the first and last name of
the sender. The sender's personal title (Mr., Ms., Dr., etc) should be
included. Use a comma to separate the job title if it's on the same line as the
name. Do not use a comma if the job title is on a separate line. Press Enter
twice after the name or title.
Example:
|
|
|
| John Smith, Coordinator |
OR
|
John Smith |
|
|
Coordinator |
Summarized
Date Line. - The month, day, and year the letter is
typed.
Inside Address. - The name and address of the person to
whom the letter is being sent.
Salutation. - An opening greeting such as
Dear Ms.
Jones.
Body. - The text of the letter.
Complimentary Closing. - A closing to the letter such as
Sincerely
or
Yours truly.
Signature. - The writer's signature.
Writer's Identification. - The writer's typed name and
address.
http://www.perfectyourenglish.com/businessenglish/different-types-formal-letters.htm
http://www.austinschools.org/campus/small/latest_news/keyboarding/directions/busletterParts.html
http://amrantech.hubpages.com/hub/Style-of-Writing-Business-letter